Danish design
since 1968
Give a Hoptimist and experience the joy of giving. Gustav
Ehrenreich created the first figures in the late 1960s, which have
gone on to earn themselves a place in Danish design history.
Today, the happy movement consists of a wealth of happy,
brightly coloured Hoptimists for every occasion.
Get inspired
Classic Collection
The classic Hoptimist in the popular colours mint,
lavender, and pink is now available in a medium
size – more colour, more energy, and even more joy
for your home.
Sport Collection
They remind us that it’s not just about reaching the bases,
hitting a hole-in-one, or scoring goals, but also about
enjoying every moment along the way and keeping spirits
high from start to finish. Life is about staying in motion –
and having fun while you do it.
Off you go with a smile
With a bag tag from Hoptimist, your bag becomes not only
easier to spot in the crowd but also a cheerful spreader of
travel joy. Attach it to your bag and head off happily,
whether you’re going on a city break, beach holiday, or a
quick weekend getaway.
The Big Five
You don’t need to go to Africa to meet The Big Five – with
Hoptimist, you can get up close. So close, in fact, that you
can give them a gentle push and watch them jump with
joy. Because at Hoptimist, The Big Five aren’t after prey,
but a smile and good cheer.
Wood Collection
Gustav Ehrenreich originally wanted to make his
Hoptimists out of wood. We have realised his dream,
and today we make our Hoptimists from oiled oak,
smoked oak, untreated oak, and black stained oak.
The Collections
The delightful Hoptimist family, which features a range of classics in happy colours, is constantly being added to. View all the collections here.
The new generation
A HOPTIMIST IS ALL ABOUT SMILES, OPTIMISM AND HIGH SPIRITS












Join the happy movement
Jump on the bandwagon! Together with the entire extended
Hoptimist family, you, too, can help spread joy and put smiles on
everyone’s faces. It’s child’s play! We help you get off to a good
start by providing various kinds of POS material that presents
Hoptimist in a charming way while creating an eye-catching
display in the stores.
Hoptimist is really quite
something
With its shapes, colours and harmonious expressions, Hoptimist is
a natural attention grabber. And it can actually be difficult to keep
your hands off these bouncing buddies, who begin to jump at the
lightest of touches.
Illustrations with a
humorous touch
Keep playing by downloading a number of lovely illustrations
featuring the happy Hoptimists. The illustrations can be coloured
in by children and the young at heart alike.